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How To Make Choosing Easier

There is such a thing as “too many choices.” What Wal-Mart could learn from Aldi, or from “Moscow On the Hudson,” for that matter.  Right now, if I had to get a new smartphone, or even a new SLR, I’m pretty sure I wouldn’t have the faintest idea how to optimize my choice.  Like a lot of consumers, I’d end up getting something that did most of what I wanted, and had some nice surprises, which pretty much defeats the purpose of all those customer-selected options, doesn’t it?

Posted in Business, Design.