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First Books, Now Newspapers

Millennials Still Want Their Newspapers.  I think the headline overstates this considerably.  Of those from 18-34, 56% are reading their local paper online or in print, and 60% of that self-selected group consider it trustworthy.  Those are ridiculously low numbers compared even to 20 years ago, never mind 40 or 60.  It’s taken a long time to run through all that brand equity, but newspapers seem to be getting near the end.

Two questions: what replaces them for original reporting?  And even if people say they don’t trust or read newspapers, do they act that way?

Posted in Culture, Infographics, Media Bias.