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Pssst. Wanna Buy a Phone?

Apple previews iBeacon in its stores today:

If you own any iPhone more recent than the 4, walk into any US Apple retail store today and you’ll get a taste of the possibly-dystopian future of retail and the internet of things. That’s because Apple just rolled out a technology called iBeacon in all 254 of its US stores, and if you say “yes” to the prompts it will push to your phone when you walk in the front door, it will start sending alerts to your home screen with information and promotions when you’re standing next to pre-designated hotspots.

Right now companies like Estimote are pitching to retailers the “beacons” that broadcast the signal required to make iBeacon work. And anyone shopping at US department store Macy’s this holiday season can try it out.

Welcome to the future.

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Posted in Business, Culture.