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Young Adult Readers ‘Prefer Printed To Ebooks’

Hope from, of all places, the youth of Britain:

Sixteen to 24-year-olds are known as the super-connected generation, obsessed with snapping selfies or downloading the latest mobile apps, so it comes as a surprise to learn that 62% prefer print books to ebooks….

The top-rated reasons for preferring physical to digital products were: “I like to hold the product” (51%), “I am not restricted to a particular device” (20%), “I can easily share it” (10%), “I like the packaging” (9%), and “I can sell it when used” (6%).

Mitchell said that qualitative comments about preferring physical books included things like “I collect”, “I like the smell”, and “I want full bookshelves”. “Books are status symbols, you can’t really see what someone has read on their Kindle,” Mitchell said.

It’s probably a self-selected group of kids who like to read books in the first place, but still.

Posted in SciTech.