Semantic search is the great goal in the world of search: making computers understand not just what humans say, but what we’re really asking. And anyone who’s used Google daily over the past 15 years (meaning most of us) knows that semantic search isn’t a futuristic technology. Search “Bulls game” and Google knows to pull up a schedule of the upcoming games. Search “Derrick Rose” and you get news articles and stats on the Bulls’ star player. Smart algorithms keep Google one step ahead.